Eight steps, no shortcuts. Every fix is measured, tested, and proven before we call it done.
500+ Projects Delivered
5 yrs In Business
400+ 5★ Reviews
A Slow Store Is
A Leaking Bucket
You can spend on ads, influencers, and email campaigns, but none of it matters if your store loses buyers
before the page finishes loading. Speed isn't a technical detail tucked away in a settings panel. It is one
of the strongest predictors of whether a visitor becomes a customer, and most Shopify stores are losing
revenue to it every single day without realizing it.
0
of mobile visitors leave a page that takes
longer than 3 seconds to load
0
delay in load time can drop
conversions by up to 7%
0
of Shopify speed issues trace back to
unmanaged apps and unoptimized images
0
faster stores see in organic search
visibility after Core Web Vitals improve
Our Work Process
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Full Speed Diagnostic
Lighthouse, PageSpeed Insights, and GTmetrix run across every key page first.
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Core Web Vitals Mapping
LCP, CLS, and INP measured on real devices, not just lab data.
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Image and Media Audit
Every image compressed, converted, and lazy loaded without quality loss.
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App Script Review
Every installed app checked for load impact and removed if unnecessary.
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Code Cleanup and Deferral
Render blocking JavaScript and CSS minified, deferred, or eliminated entirely.
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Liquid and Server Optimization
Inefficient theme loops fixed to cut server response time at the source.
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Live Environment Testing
Every fix verified across devices, browsers, and real customer connections.
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Before and After Reporting
Final results compared against baseline with clear, documented improvements.
Everything Included In
Our Speed Service
Every deliverable here exists because it moves a real performance number, not
because it pads a proposal. This is what we actually do to make your store faster.
Full Performance Audit and Baseline
We run your store through Google Lighthouse, PageSpeed Insights, and GTmetrix to measure Core Web Vitals across every key page before we touch anything.
Image Optimization at Scale
Images are almost always the biggest culprit. We compress, convert to next-gen formats, and implement lazy loading so below-the-fold content only loads when needed.
App Audit and Dead Weight Removal
Every installed app evaluated for necessity and performance cost. Apps loading scripts where they are not needed get reconfigured or removed.
JavaScript and CSS Optimization
We defer non-critical scripts, eliminate render-blocking code, and minify both JavaScript and CSS files. Custom code from previous developers gets audited and cleaned up.
Liquid Code and Server Response Optimization
Inefficient Liquid loops quietly slow down server response times. We fix the bottlenecks and reduce Time to First Byte so pages start rendering faster.
Before and After Reporting
Once the work is done, we re-run all performance tests and hand you a clear before and after comparison showing exactly what improved and by how much.
FAQ’s
Everything you want to know about our service
before booking a call.
A Google Lighthouse score above 70 for Performance on mobile is a solid target for most Shopify stores. Getting to 90+ is possible but increasingly difficult as you add apps and third-party integrations. We focus on Core Web Vitals (LCP under 2.5s, INP under 200ms, CLS under 0.1) as the metrics that actually impact both user experience and Google rankings.
Core Web Vitals are Google's set of real-world performance metrics Largest Contentful Paint (how fast your main content loads), Interaction to Next Paint (how quickly your page responds to clicks), and Cumulative Layout Shift (how stable your layout is as it loads). Google uses these as ranking signals, meaning a store with good scores has a direct SEO advantage. They also directly correspond to user experience.
This varies significantly based on your starting point. Stores with very poor scores (under 30 on Lighthouse mobile) often see dramatic improvements doubling or tripling their score. Stores already in the 50-60 range see moderate improvements. We'll give you a realistic expectation after the audit rather than promising arbitrary numbers.
We always work in a staging environment and test thoroughly before applying any changes to your live store. Our changes go through a QA process covering all major pages, checkout flow, and app functionality. We don't push anything live that hasn't been tested.
Not necessarily all of them. Some apps are worth the performance cost because of the business value they provide. We take a practical approach identifying apps that have an outsized performance impact for limited benefit and flagging them for removal or replacement. You make the final call on what stays.
Every app that loads JavaScript on your storefront adds to your page weight and potentially blocks rendering. There's no magic number: a well-coded app has minimal impact while a poorly coded one can significantly slow your store. We evaluate apps individually rather than applying a blanket rule. Generally speaking, fewer, more intentional app choices are better.
Yes. We work with stores built by other developers or agencies all the time. We audit the codebase, identify issues, and make targeted improvements. We don't require you to have used us for the original build.
Yes. We document baseline scores and post-optimization scores across multiple tools Google PageSpeed Insights, GTmetrix, and WebPageTest. You'll see a clear, visual comparison of your store's performance before and after our work.
OUR WORK
A selection of stores we've designed, built, and optimized for growth.
Willow Boutique Co.
A women's boutique that needed a store as stylish as their clothes. We rebuilt their Shopify theme, and conversions haven't looked back since.
KitchenSupply
Their catalog was growing faster than their site could handle. We rebuilt the collections and product pages so checkout could finally keep up.
Gemmies
A jewelry brand built on dainty, everyday pieces. We redesigned the product pages for better photography and faster load speeds, and sales picked up within weeks.