Six strong brands. One store that had to hold them all.
KitchenSupply isn't a single brand; it's a family of six: Escali precision scales, Maverick thermometers, Joyce Chen woks, Lexa serveware, Old Stone Pizza Kitchen baking tools, and The London Sip beverage gear. Each brand has its own identity, its own loyal customer base, and its own product logic. The challenge wasn't just design - it was architecture. How do you build a Shopify store that lets six distinct brands coexist without any of them losing their voice, and without a customer ever feeling lost? That's what they brought us in to solve.
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Premium brands unified
into a single storefront
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Organic traffic,
90 days post-launch
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Bounce rate, down from
pre-launch benchmark
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Full architecture,
design, and launch
Navigation that thinks in brands, not just categories.
Customers don't arrive looking for "kitchen products" they arrive looking for a specific brand, product type, or solution. Someone searching for a pizza stone already has Old Stone Pizza Kitchen in mind. Someone shopping for a wok is often looking for Joyce Chen.
To support these buying behaviors, we built a brand-first navigation system with dedicated pathways into each product ecosystem. The mega-menu clearly separated brands while keeping their collections and product categories easily accessible.
At the same time, we introduced thoughtful cross-brand discovery opportunities throughout the experience, allowing customers to explore complementary products without feeling pushed into unrelated categories.
The result was a storefront that felt cohesive without sacrificing the identity of any individual brand.
Content wasn't supporting the store - it became part of the engine.
With six established brands came years of untapped search potential. Rather than treating recipes and blog content as secondary pages, we built them into the foundation of the customer journey.
Recipes, tutorials, and educational content were strategically connected to relevant products throughout the catalog. A sourdough recipe naturally introduced baking tools from Old Stone Pizza Kitchen. A stir-fry guide surfaced cookware from Joyce Chen. Every piece of content created meaningful paths between discovery, engagement, and purchase.
Combined with a clean, scalable site structure and SEO-focused architecture, this approach helped transform content into one of the strongest contributors to post-launch organic growth.
"We had six brands operating independently and no cohesive customer experience tying them together. Proactivo Commerce helped us bring everything under one roof without compromising the identity of any brand. The navigation transformed how customers browse the site, and we've continued to see strong organic growth since launch."
OUR WORK
A selection of stores we've designed, built, and optimized for growth.
Willow Boutique Co.
A women's boutique that needed a store as stylish as their clothes. We rebuilt their Shopify theme, and conversions haven't looked back since.
Gemmies
A jewelry brand built on dainty, everyday pieces. We redesigned the product pages for better photography and faster load speeds, and sales picked up within weeks.
Ivory Buck Boutique
Ivory Buck moved from Square to Shopify, creating a faster shopping experience and a storefront that truly reflects its western-inspired brand.