A Thursday drop culture with a store stuck in catalogue mode.
Landry Kate had already built the habit. New arrivals every Thursday at 7 PM CST, a growing base of repeat buyers, a phone line customers actually called, and real community energy across social. What they had not built was a store that matched how their customers shopped. The navigation buried the drop. The collection architecture made discovery feel like work. On mobile where virtually every buyer landed the experience was an afterthought, not an engine. The store was failing the brand, not the other way around.
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Conversion rate
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Mobile session to
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Average order value
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Discovery to go-live
Built for the drop, not the scroll.
Landry Kate's customers do not browse open-ended. They show up at 7 PM on Thursday knowing something new just landed, and they need to find it in seconds or they are gone. The old navigation sent them somewhere else entirely. We rebuilt the entire information architecture around that singular behaviour: new arrivals surfaced at the top of every entry point, curated edits leading buyers into depth without confusion, and product pages designed to convert the moment intent is highest. Every decision was tested on mobile first, because for Landry Kate, mobile is not the secondary experience. It is the only experience that matters.
Merchandising that moves as fast as the community does.
Landry Kate is not a store someone visits once. Their buyers come back every week, they follow the drops, they check back in stock, they shop by occasion and edit. The revamp had to account for all of that. We structured the collection architecture around curated seasonal edits the Americana Edit, the Seaside Edit, the Festival Edit so buyers could shop with context, not just category. The checkout was tightened to reduce friction at the exact moment Thursday traffic peaks. And every product page was built to capture the sale while the intent is still live, not after a second visit that never comes.
"We had the community. We had the weekly drops. We had the buyers coming back every Thursday. We just needed a store that finally worked as hard as they did. Proactivo built exactly that. Our first Thursday after launch was the biggest drop we had ever run, and the numbers have held every week since."
OUR WORK
A selection of stores we've designed, built, and optimized for growth.
Willow Boutique Co.
A women's boutique that needed a store as stylish as their clothes. We rebuilt their Shopify theme, and conversions haven't looked back since.
KitchenSupply
Their six brands operated separately, creating inventory management challenges. We centralized inventory and consolidated all products into a single hub website.
Gemmies
Gemmies is a luxury custom jewelry brand known for quality and craftsmanship. We strengthened their online presence through strategic CRO enhancements.